Our innovative training courses

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Media training and public speaking

Develop your media and public relations skills to better represent your organisation and make your voice heard on the African and international stage.

Media training et prise de parole en publique en Afrique

In today’s fast-changing media environment, it is crucial for civil society stakeholders to be able to express themselves with ease and conviction. Whether in front of the cameras, at press conferences or at public events, your ability to convey a clear and forceful message is crucial if you want your voice to be heard.

You are
  • Professionals in the media, communications or creative and cultural industries in Africa.
  • Professionals from non-governmental organisations or international organisations.
  • Civil society activists
  • Teachers or researchers
On completion of the course, you will be able to
  • Understand the workings and requirements of the media
  • Gain in confidence and impact when giving oral presentations
  • Master the key techniques of communication in a media context
  • Adapt your style and message to suit different situations
  • Master your body language
  • Develop a strong and credible brand image for your organisation
  • Know how to manage stress and deal with the unexpected
Teaching method: action training

Formation média training et prise de parole en public en Afrique

This course is based on short explanatory sequences and long sequences devoted to practical exercises, particularly in front of the camera. These exercises are then reviewed as a group.
For this reason, we limit the number of participants per session to around ten.

  • Module 1: Why communicate ?

  • Module 2: The keys to successful communication

  • Module 3: Adapting your speech to your audience (exercise)

  • Module 4: Devising the framework for your written or oral presentation (exercise)

  • Module 5: Responding to an interview (role-play)

  • Module 6: Speaking in front of officials (role-play)

  • Module 7: Speaking in front of your team / internal communication (role-play)

  • Module 8: Self-assessment (role-play)

Equipment required

The training room must have an internet connection and a video projector. The room must be large enough to accommodate a camera for recording the speaking exercises.
At your request, we can find a training room adapted to your needs in the city of your choice in Africa.

Training certificate

At the end of the session, Samsa Africa issues a training certificate to participants who have successfully completed the various exercises proposed during the course.

Formation media training et prise de parole en public en Afrique
Dates & places

Our trainers

Our trainers are seasoned professionals, mainly journalists based in Africa or Europe, with extensive experience of working and living conditions on the continent.